Inside ThinkGeek, Where Mythical Meat Can Make Millions

Ty Liotta is trying to help his colleagues see the marvelous product idea in his head. He grabs a pen and paper and sketches a rough cube with two cats inside. Then he draws Xs over the eyes of one of the felines. “They’re cute cats, but that one’s clearly dead,” he says, taking a […]
Photo Patricia Heal
ThinkGeek's Canned Unicorn Meat, which began as a hoax, will be available for $12 later this year.
Photo: Patricia Heal