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Most iPhone users love their maverick cell for a lot of reasons, but its function as a phone is probably not one of them. The partnership between supersecret Apple and woefully under-prepared AT&T has produced dropped calls, furious customers and a business rapport between the two companies that some say is tenuous at best. Over the past three years, customers have been adding #ATTFAIL to tweets about the carrier’s ineptitude, and now Apple is taking heat from bloggers about the iPhone 4’s antenna flaws.
Storyboard Podcast: Episode 26
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In this week’s Storyboard, senior editor Adam Rogers talks to Fred Vogelstein, author of “Bad Connection” in Wired’s August issue. It’s clear that the two companies are re-evaluating the way they conduct business with each other, and the way they respond to angry users. Turns out that little hashtag on Twitter packs more of a punch than those strongly worded letters you’ve been writing.[#iframe: https://downloads.wired.com/podcasts/assets/Storyboard/Storyboard_026.mp3?_=1]
