Unless the kids are acting up in the backseat of the XC70, "naughty" is the last word that comes to mind when you think of a Volvo. The folks at Volvo want to change that with a new ad campaign and they're looking for help from those of us with naughty minds.
Advertising agency Arnold Worldwide says the "Naughty Volvo" campaign highlights the "driving dynamics, design and innovative technology" behind the new S60, which made its debut at the Geneva Motor Show. A visit to the webpage (not so naughty that you can't check it out at work) shows us three levels of naughtiness.
Level one naughtiness sees the S60 taking on a standard slalom course. Kick it up a notch for Level two and the S60 dodges fine china and a fish bowl. Not naughty enough for you? Level three has the S60 doing it in reverse -- the slalom, that is.
For most Volvo owners, "naughty" means raised eyebrows and a throat-clearing in the direction of a child who uses the salad fork in place of the dinner fork. So we're not surprised the S60 isn't shown cruising through a landscape reminiscent of Grand Theft Auto littered with passed-out drunks and no-tell motels.
That doesn't mean you can't suggest it.
Level four asks, "Not naughty enough? You tell us." Volvo then invites viewers to suggest daring feats the S60 should perform. That film will roll right before the car goes on sale.
We're all adults, so we hope you'll limit your suggestions to crazy car tricks. The Mitsubishi "See What Happens" ad comes to mind. But we fully anticipate some "safe sex" jokes, not to mention obvious anatomical references and a heaping helping of Michael Scott-worthy "That's what she said!" gags. Volvo might be offended by some of the naughtiness in our heads, so we suggest you exorcise (or even just exercise) your inner adolescent here on Autopia using the Reddit widget below.
Photos: Volvo
You know the drill. Suggest some ways Volvo can get naughty and vote for your favorite.
While you can submit as many naughty suggestions as you want, you can only submit one every 30 minutes. No HTML allowed.
