Tickets for five preview screenings of Tron Legacy go up for grabs today at 4 PM Eastern.
The screenings were announced yesterday as part of a viral advertising campaign masterminded by 42 Entertainment. The campaign culminated with the discovery of a new site dubbed Pit Cell, where fans found the details for five screenings, to be held on March 27 at IMAX theaters in New York, Los Angeles, London, Toronto and Sydney.
Considering the fact that Tron Legacy doesn't come out until December 17, it is unlikely that attendees will get to see the entire movie. And this preview isn't quite so widespread as the Avatar previews from last year on nearly 120 screens.
But as Russ Fischer from movie website /Film points out, Avatar could be the reason why we're not getting previews of Tron Legacy in more cities: Avatar is still making tons of money. Theaters might be reluctant to give up packed IMAX houses to plug a movie that's still months away.
Those interested in grabbing tickets to one of the five screenings should be sure to sign up for an account at the Flynn Lives website.
The rest of the world will have to make do with the fact that 42 Entertainment's ARG around Tron Legacy has now officially gone into full swing. At the climax of yesterday's viral marketing event, fans discovered a phony Flynn Lives forum page, rife with clues – including a scrambled image of Tron lightcycles that seems to contain some kind of code.
Folks at the Unfiction Forums (good reading for ARG voyeurs) are hard at work decoding every hint that dribbles out as part of this marketing campaign.
Image courtesy 42 Entertainment
