Reach

Reach is the number of different types of individuals that see an ad or message. Reach also applies to how well-known particular sites or groups of sites are. Web research and reporting companies like RelevantKnowledge issue monthly reports on the 25 sites with the greatest overall reach, as well as more detailed reports on demographic […]

Reach is the number of different types of individuals that see an ad or message. Reach also applies to how well-known particular sites or groups of sites are. Web research and reporting companies like RelevantKnowledge issue monthly reports on the 25 sites with the greatest overall reach, as well as more detailed reports on demographic characteristics by site.