The Mad Hatter aims to round up some Super Bowl love Feb. 7 when Disney goes wide with a new Alice in Wonderland teaser. Titled "Tick-Tock," the 60-second spot unfurls during the football game a month before the 3-D animated picture hits theaters March 5.
Playing the corporate synergy card, Disney is also offering new peeks at Tim Burton's Alice in Wonderland movie starting Sunday. Studio-owned TV networks ABC, ESPN and ABC Family will broadcast trailers featuring Johnny Depp (as the Mad Hatter, pictured above), Anne Hathaway, Helena Bonham Carter and newcomer Mia Wasikowska (pictured below) in the title role.
"Fans are eager to get a glimpse at what Tim Burton has done with these brilliant characters, and we're ready to give it to them," said Disney marketing chief David Singh in a release.
Though viewers will not be able to get the full 3-D effect on their TV sets, these sneak peeks will showcase Burton's skewed re-envisioning of the Lewis B. Carroll classic – creepy twins, fried hair, floating Cheshire cats and all. See more Alice imagery below.
