Over the weekend Apple rolled out a visual makeover for its App Store page in iTunes, placing emphasis on photos previewing the apps and allowing less space for textual descriptions.
The redesign increased the size of the photos and trimmed down on the amount of words that appear in the "Description" field that developers used to pitch their apps; the descriptions are now limited to two lines. Before, app descriptions could display several lines, and many developers used the opportunity to fill the space with line after line of buzz words, capitalized letters with asterisks and so on to help the app gain attention.
There's a "...More" button to view the full description of the app, but we doubt most consumers are going to click on it. We're willing to bet most people just lightly scan the description and spend more time looking at the images anyway when determining whether they want the app.
Long story short, the iTunes App Store got less spammy, which most consumers will likely enjoy. Will some developers complain? Probably. But that's nothing new.
Via ZDNet
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