The first rule of DVD marketing gimmicks is, "You don't give away the DVD marketing gimmick."
And that's what the Fight Club 10th anniversary Blu-ray serves up when you insert the disc in your player -- a little surprise. Designed by director David Fincher, the mystery stunt is as top secret as the fictional club featured on the Blu-ray.
To find out the secret, you'll have to pick up your copyTuesday or steal the preview copy Fox sent to this reporter.
Good luck.
Image courtesy Fox
See also:
- The First Rule of Fight Club: You Take it to Broadway
- SXSW: Objectified Teaches Us 'You Are What You Own'
- Star Trek DVDs Come With Galaxy of Special Extras
- Transformers 2 DVD Bundle Packs a Michael Bay Punch
- Star Wars DVD Sets of Tomorrow
- Quantum of Solace DVD Demystifies Globe-Hopping Bond
- Twilight DVD Spawns Midnight Madness
