Paranormal Activity, the small budget, limited release horror hit, will break out of the late night, art house circuit and screen nationwide if 1 million movie fans vote for it.
Eventful.com is hosting the onlineParanormal Activityvote that promises to send the movie to a wider audience if said audience asks for it.
It's safe to theorize that what seems like democracy in action for horror movie fans is clever online marketing. Check out who's behind the promotion of this little movie. It was picked up for distribution by Dreamworks and Paramount. The big studios don't acquire movies to dump them in art houses. But they'll certainly release a film gradually to build buzz if it lacks star power.
That's what this is. The movie's scattered, after midnight showings made it a cult event for a few nights. Press built off of that. Now, this voting stunt should turn up the buzz a little more.
And since reviews are running hot and audiences love the nightmares the movie provides, there's nothing wrong with a little trick with your treat. It's almost Halloween.
Wired.com will have its full review of the film in the coming days. Stay tuned.
Image courtesy Dreamworks, Paramount, Eventful.com
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