Someone wrote to Evan today:
The answer is absolutely not. If someone says "fluke" to Evan, Evan will surrender.
It's more complicated if someone says "Hey, you're that Wired guy. What the hell am I supposed to say again?" If that happens, Evan can pause for a second and then walk away. Likewise, if someone says "fluke" but doesn't have a camera, Evan can also pause for a second and walk away.
So that means it wasn't him at Whole Foods.
And here's an IP dump:
Browser 94.136.16.242 3:14 pm (2.5 hours ago)
Browser 66.35.1.170 2:42 pm (3 hours ago)
Browser 204.209.56.56 1:41 pm (4 hours ago)
Browser 206.205.112.34 1:18 pm (4 hours ago)