Tickets for screenings of footage from James Cameron's Avatar will go up for grabs Monday starting at 3 p.m. EDT, according to 20th Century Fox.
The 15-minute Avatar Day screenings, presented in 3-D at "select cinemas and Imax theaters," will provide regular moviegoers their first glimpse of Cameron's highly anticipated sci-fi epic outside of footage screened last month at Comic-Con International in San Diego.
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Moviegoers will be able to reserve tickets for the special screenings at the official Avatar website once they become available.
"The extended look at Avatar will unspool for two showings only on the evening of Aug. 21," said the Fox press release. "The U.S. showings will be in select Imax 3-D theaters, and international unveilings will be in select digital 3-D and Imax 3-D theaters. Information on reserving tickets for these very limited showings will be available beginning Aug. 17, 3 p.m. EDT (noon PDT), at avatarmovie.com."
The big-budget sci-fi movie, conceived by Cameron 14 years ago and filmed in stereoscopic 3-D using cameras developed by the director, takes place on Pandorum, a strange and beautiful planet replete with bizarre creatures and plant life. Sam Worthington plays a paraplegic who is linked through a medical process to an “avatar,” a 10-foot-tall, blue-skinned creature that looks like Pandorum’s native Na'vi (pictured).
Also rolling out on Friday's Avatar Day:
- The official Avatar trailer, which will be shown in theaters and online. The worldwide trailer launch will be presented in all formats, including Imax 3-D, Imax 2-D, digital 3-D, digital 2-D and 35-mm 2-D, the studio said.
- 3-D/lenticular one-sheet posters for the film.
- The trailer for Ubisoft's videogame James Cameron's Avatar: The Game.
- First look at Mattel action figures for the film's avatar and alien Na'vi characters.
Avatar hits theaters Dec. 18.
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