Gear

Apple Gobbled up 91 Percent of Premium PC Market in June

Apple may be a small player in terms of overall PC market share, but in the premium price segment, the Macintosh is king. In June, nine out of 10 dollars spent on computers costing $1,000 and up went to Apple in the U.S. market, according to research company NPD Group. That spells out to 91 […]

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Apple may be a small player in terms of overall PC market share, but in the premium price segment, the Macintosh is king.

In June, nine out of 10 dollars spent on computers costing $1,000 and up went to Apple in the U.S. market, according to research company NPD Group. That spells out to 91 percent of the "premium" price segment gobbled up by Macs — up from 88 percent in May.

Granted, Windows PC systems still own 90 percent of the U.S. PC market share. Still, this is a victory for Apple, a company whose focus is on quality products with premium price tags.

These numbers make it crystal clear why Apple continues to avoid stepping into the netbook market with a $400 to $500 offering: Even in a recession, it doesn't need to. This also illustrates that the recent price cuts made to the MacBook family were indeed an effective move.

Apple has 91% of market for $1,000+ PCs, says NPD [BetaNews]

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Photo: Jim Merithew/Wired.com*