They actually did it. Those magnificently crazy people at Stride Gum (or their PR agency, anyway) actually went to the bank and withdrew $10,001 in quarters.
Why? It's the prize money that the company will award to Donkey Kong master Steve Wiebe if he can break the game's current high score, live at the Electronic Entertainment Expo in Los Angeles.
Wiebe, whose efforts to dethrone champion Billy Mitchell were chronicled in the riveting 2007 documentary The King of Kong: A Fistful of Quarters, will attempt to beat his rival's current high score of 1,050,200 points during the videogame conference.
"The bank teller I ordered them from told me that the quarters were so heavy that one of their pull carts collapsed from the sheer weight of 40,000 quarters sitting on top of it," wrote the PR flack who was charged with securing the mountain of coinage.
Below: More gratuitous quarter porn awaits your anxious eyes.
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