Steam, the popular digital distribution service for the PC, has begun offering in-game downloadable content.
Game developers and publishers who offer extra levels, costumes, or horse armor for their titles will now be able to peddle their wares by way of their game's storefront. Search for a title, and any downloadable content will appear right on the game's page.
You'll be able to buy DLC through Steam even if you bought the game at retail, or another digital distribution outfit – yet another way of gently enveloping customers into Valve's warm embrace.
The very first game to support Steam's new in-game DLC offering is The Maw, of Xbox Live Arcade fame, with two additional "deleted scenes" priced at $1.25 each, identical to their cost on XBLA.
Of course no one is actually forcing us to by DLC, only making it more convenient to do so – a fact I'll certainly take into account when I'm plunking down an extra $5 to unlock the flashlight and duct tape pack for Doom 4.
Image: borman818 / flickr
Steam offers gamers in-game downloadable content [Steam]
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