The funeral dirge for newspapers continued as the 150-year-old Rocky Mountain News published its final edition last Friday. The casualty list is sure to grow. The Washington Post's Howard Kurtz summed up the dire signals in his State of the News story today:
So it seemed somewhat incongruous to learn that 8020 Publishing — purveyor of the lush, user-generated photo magazine, JPG Magazine —had found an investor that would allow it to keep trucking. Former CEO Mitchell Fox, wrote in an email that a joint venture between camera retailer Adorama and private investors had formed "for the purpose of executing on the unique vision that led to the creation of JPG Magazine, jpgmag.com and everywheremag.com."
Was it a fire sale? Possibly. Fox has said 8020 had lots of suitors, but they evidently weren't serious enough to keep 8020 from shuttering earlier this year.
But who cares? The fact remains that *JPG *— the magazine and the vibrant community around it — provides a robust model for how communities and publishers can collaborate to create compelling content. In these most grim of times, newspapers could do worse than to follow its lead.
Alternately: The purchase itself deserves the scrutiny and analysis, not the title being bought. Chris Brogan: "I think there’s something more to think about than just the salvation of a cool magazine. This is another move into the land of content marketing. It’s easy: Adorama wants to sell cameras, and JPG is a magazine dedicated to pointing out awesome camera work. It’s a perfect and pretty little marriage. Instead of buying ads in good content projects, buy the content project."
Such a prospect — the publication becoming little better than a mag-length advertorial — is sure to creep the hell out of anyone with a J-School degree, but then again, prostitution is always a last resort. A sign of things to come? Weigh in, here or at the crowdsourcing blog.
