The Al Jazeera Network has announced a partnership with Sony Ericsson, where RSS feeds of its news content will be pre-installed on four models of its mobile devices in both the Middle East and North Africa.
The new initiative is part of the news organization’s development Labs in an effort to reach out to more readers through new media.
In addition to services like podcasts, a YouTube channel, Facebook account, an iPhone application and multiple Twitter news feeds, Al Jazeera recently launched a Twitter account and an interactive map of citizen-submitted reports to follow the developments in Gaza. The Israel Consulate has also been tweeting updates and has conducted an open "press conference" through Twitter.
Sony phones set to include the Al Jazeera RSS feed (both in Arabic and English) include the W910, G502, W760, and W980.
