https://www.youtube.com/watch?v=TycExCyXWSQ
Bands used to get discovered playing local shows. Increasingly, their first big break comes in the form of a nationwide advertisement.
The Bad Eliots song "Cat's Meow" helped sell antioxidant water from Snapple in an ad that aired earlier this year.
Late last week, the band posted the song on YouTube along with this video of them playing a subway show as pixelated internet people.
"Since the commercial began airing, fans everywhere have been actively searching for more information about The Bad Eliots, and the song 'Cat's Meow' has been downloaded thousands of times," reads a viral marketing publicist's statement. "Now... The Bad Eliots are giving music fans everywhere a brand new music video as a thank you – and the start of something much bigger for the band."
There you have it – advertisement as career launchpad. This isn't the first time this has happened, and it won't be the last. As long as the song gets out there, one could argue, it doesn't make a difference how. On the other hand, the band runs the risk of being too closely associated with the ad that launched them.
See Also:
- IPod/IPhone Ads Promote Both Apple and Artists
- MP3: The Unsigned Artist Who Recorded the iPhone Ad Song
- MySpace Cozies Up To Brands With Multiform Music Service
- Bands or Brands?
- VB On The Radio: Body Spray Launches Record Label
(I'm not sure what to make of the band name but at least they went with the proper spelling: one "L" and one "T.")
