Things have been looking grim for the Google Yahoo search deal and now the two companies are taking matters into their own hands. Google and Yahoo have sent an amended version of their search partnership deal to the Department of Justice in efforts to get it past government scrutiny, according to the Wall Street Journal:
Google and Yahoo announced a deal to serve Google ads to underperforming Yahoo terms in June. The companies originally agreed to hold off implementation for four months while Justice scrutinized the deal for antitrust violations, but that deadline has come and gone without a decision from the DoJ.
It is unclear if the new concessions will appease regulators, who think that a partnership (even a non-exclusive one like this) between the top two search advertisers would raise disturbing monopoly concerns. But the deal is important to Yahoo, who was fighting off a purchase offer from Microsoft when Google swept in with its search proposal. If the deal fails, Yahoo will be ripe for a fire sale to Microsoft at a much lower price. From the WSJ:
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