eMarketer CEO Geoff Ramsey had his own message of hope on election day for attendees at ad:tech in New York today. After citing a list of bleak numbers documenting declining ad spend and reduced budgets for 2009, Ramsey went on to point out a bright spot: online advertising in general.
Things may bleak, he said, with over half of marketers saying that they expect to reduce their advertising budgets in the next six months, but he outlined a notable distinction between the first dot com bubble and now:
He then outlined four reactions to the slowed economy: "succumb to fear," "blind yourself" to the data that shows where consumers are going, "sit on your duff" and hold onto the traditional way of doing things, or "come out fighting." It seemed rather clear how he thought people should react. He continued:
