Fears of online ad dollars shrinking may be rampant, but the monet that is being spent still needs to be tracked. Today, ad analytics firm WideOrbit announced $9.5 million in new funding.
San-Francisco based WideOrbit manages advertising sales, traffic and billing functions for over 1,000 TV stations, radio stations, cable networks, and stadiums.
This round was led by Mayfield Ventures and included existing investors Khosla Ventures, Greycroft partners and Hearst Ventures. The company brought in $14.5 million in February and this installment brings the company's funding to $30 million to date, but WideOrbit still hopes to close this round, its fourth, with a total of $10.3 million.
