Study: Men Love the Internet. And They Don't Read Books.

The mythical and highly sought-after 18- to 34-year-old male is way more addicted to the internet than he is to television, according to a study conducted by Hall and Partners for Break Media. (pdf ) Close to half the men surveyed spend more than 22 hours a week online, and 69 percent said they cannot […]

The mythical and highly sought-after 18- to 34-year-old male is way more addicted to the internet than he is to television, according to a study conducted by Hall and Partners for Break Media. (pdf

)

Close to half the men surveyed spend more than 22 hours a week online, and 69 percent said they cannot live without the internet, while only 31 percent said they couldn't live without TV,

A few men have other hobbies, though. Roughly 46 percent of those surveyed made time to read books; 43 percent to read magazines; 33 percent to rent DVDs; 33 percent to go to bars; and 20 percent to go to the movies.

Equally eye-opening, only 74 percent said they would rather have sex than surf the web. (What's up with the other 26 percent?)