CBS is trying to keep up with trends in participatory media with its iPhone application geared towards citizen journalists, but some of the user generated news has turned out to be porn – among other ridiculous offerings (see image to the right), reports AdAge.
Karl Johnson, chief operating officer of BrandContent, a Boston-based ad agency, tells AdAge that he found multiple images and videos of scantily clad women, some performing sexual acts.
We didn’t see any ourselves after a quick scan of the site (which have apparently been removed), but the tag cloud shows “sarah palin nude” as one of the hottest labels on the site and there are countless other hardly-newsworthy images of both animals and people.
To add to the embarrassment, CBS runs advertising on the video clips using AdMob.
The site is in fact moderated, but somehow questionable content has been leaking through.
"We've been posting user-generated content since April, and this is the first known incident along these lines," a CBS spokesman said. "It was removed promptly and we will redouble our efforts in this regard."
AdMob was similarly defensive, recognizing that CBS did its part by removing the content as quickly as possible:
“AdMob has a clear and consistent policy against running ads on mobile sites or applications with inappropriate content,” said Jason Spero, VP of marketing for AdMob.
See some more SFW images after the jump.
CBS Gets a Rude Lesson in Citizen Journalism [AdAge]
