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Apple's iPhone store has been a wild success, but developers reveling in the popularity of their free applications are still trying to figure out how to monetize. Live Rail, the video ad marketplace, has a solution. Today the company announced an iPhone advertising platform that allows developers to integrate video ads into their iPhone applications. The ads can run when the application starts up or users execute certain actions. The development platform is plug and play and can automatically transcribe video content to iPhone compatibility, ensuring ease of use.