Google Throws Down Gauntlet on Memetracking

Google updated its blog search yesterday, following a format similar to sites like Techmeme and the NYT’s Blogrunner. The site organizes content by relevance of title as well as popularity in the blogosphere. Related posts are then added and clustered around the main post. As of this morning the most buzzed about story on Techmeme […]

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Google updated its blog search yesterday, following a format similar to sites like Techmeme and the NYT’s Blogrunner.

The site organizes content by relevance of title as well as popularity in the blogosphere. Related posts are then added and clustered around the main post.

As of this morning the most buzzed about story on Techmeme was the relaunch of Google’s blog search (which some are dubbing “the Techmeme killer”).

Techmeme is huge in the tech community, however, and shouldn’t lose too many followers, but Google expands the functionality across 11 different categories and has to the potential to reach out to a broader audience who aren’t so niche-oriented.

Speed at picking up stories will be a key factor in determining the site’s success, but it’s not really about the competition as the site should benefit all bloggers by providing yet another portal for driving traffic.