Business

Google Takes To The Phones Looking For Support In Yahoo Deal

Google is seeking reinforcement from individual advertisers to get its search partnership with Yahoo through the Justice Department. Google lawyers are now reaching out to users of AdWords to get them on the record in support of the deal. To battle Congress’ investigation into the monopoly implications that surround Google’s proposed deal to serve ads […]

Google is seeking reinforcement from individual advertisers to get its search partnership with Yahoo through the Justice Department. Google lawyers are now reaching out to users of AdWords to get them on the record in support of the deal.

To battle Congress' investigation into the monopoly implications that surround Google's proposed deal to serve ads to low earning search terms on Yahoo's pages, Google needs all the friends it can get.
Microsoft has already swayed The Association of National Advertisers and the International Association of Advertisers against the deal, and now Google is going directly to the users of its advertising to rally support from the people who will be most affected by it.

An advertiser who spends about $100,000 a month on Google search terms received a phone call from Google looking for his vote, according to TechCrunch:

“Hi Darren my name is Donald Burke. I’m calling on behalf of Google to talk with Adwords advertisers about the new proposed Google/Yahoo Advertising Agreement. If you have a couple of minutes to talk with me, my number is…Thanks very much. Take care.”

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