The Beatles, notorious holdouts against selling music on iTunes and other online music stores, appear to have found a digital deal they like: licensing their songs to the Rock Band videogame.
"Apple Corps Ltd. and MTV to announce an exclusive agreement to develop a global music project," read the invitation that was sent to journalists on Wednesday.
Few, if any, other bands have matched the Beatles' influence on popular music. Since a significant portion of the next generation of guitarists is coming from the gaming world, such a deal could only help propagate that influence into the future.
The announcement is scheduled to start at 10am EST.
Update: We're on hold listening to some '60s Beatles classics. Now playing: "Can't Buy Me Love." The announcement has started. The game's going to be a brand new videogame featuring the Beatles. Chris Kohler's liveblogging the call over at Game Life. Following that, we'll post an update on what it all means here on Listening Post.
Photo of the Beatles about to play their legendary Shea Stadium show in 1965 courtesy of Rickvg
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