Martini Media, an ad network geared toward affluent consumers, has secured a first round of funding and scored a new CEO, Skip Brand.
Brand comes to Martini Media from Pudding Media, where he was chief revenue officer. He also held senior sales and development positions at Yahoo, Cox and Excite@Home.
The funding was led by Venrock, though the amount was undisclosed. But any funding in this tough economic climate is a significant vote of confidence.