Online video consumption may be growing furiously, but people still don't really know much advertisers are spending on it, nor do they really know how effective the advertising is.
One problem, according to TV Week, is that product placement is woefully underestimated, and it could represent a significant piece of the pie: Online Video networks Revision3 and For Your Imagination told TV Week that they charge $60 to $80 per thousand-views (CPMs) for product placements. Not bad, given some old, established sites charge rates of $20 CPM for overlay ads.
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