Dolby cut the list price(for exhibitors) on its 3-D glasses. The freaky-looking reusable glasses are now selling for $27.50, down from $39.
The discount comes just ahead of the new year, when an estimated twenty 3-D films are slated for a theatrical release.
The glasses sound a little pricey, but here's the sales pitch to theater owners: It may be cheaper to buy reusable glasses than to replenish supplies of disposable glasses.
Of course, that argument assumes that audience members won't rip off the glasses left and right.
Photo: Courtesy Dolby
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