NBC Affiliates 'Profoundly' Affected by Downturn: Zucker

NBC’s problems aren’t limited to dwindling ratings or mediocre programming. The network has also seen a sharp drop in ad sales on the local level, as car and retail advertisers curb advertising spending. "[The economic downturn] had a profound effect on our local TV stations, which were highly dependent on auto and retail advertising," said […]

NbcNBC's problems aren't limited to dwindling ratings or mediocre programming. The network has also seen a sharp drop in ad sales on the local level, as car and retail advertisers curb advertising spending.

"[The economic downturn] had a profound effect on our local TV stations, which were highly dependent on auto and retail advertising," said NBC Universal CEO Jeff Zucker, at a conference of Britain's Royal Television Society in London, according to a Reuters report. "We haven't seen an advertising slowdown on a national level yet in the United States but obviously we're concerned about it, and I think if you're not concerned about it you're in denial," he added.

*Photo: *Flickr/wallyg

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