Disney Tops Hulu; Video Streams Hit 187 Million

Disney says its video streams hit a record high of 187 million in July, suggesting that the magic kingdom pulled an 80-million-plus lead in streams over Hulu’s 105 million streams in July . (Disney’s numbers came from comScore while Hulu’s numbers were attributed to Nielsen.) (UPDATE: A Hulu spokeswoman points out that Hulu had 119 million […]

Disney says its video streams hit a record high of 187 million in July, suggesting that the magic kingdom pulled an 80-million-plus lead in streams [over Hulu's 105 million streams in July](http://newteevee.com/2008/08/19/hulu-hit-105m-streams-in-july/). (Disney's numbers came from comScore while Hulu's numbers were attributed to Nielsen.) *
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(UPDATE: A Hulu spokeswoman points out that Hulu had 119 million streams, according to comScore.)

The big drivers, according to Disney, were online exclusives related to "High School Musical 3: Senior Year" and the latest Miley Cyrus and Jonas Brothers music videos.

After denying the existence of online video for years, Disney is making up for lost time with an abundance of content. The company's new video portal with "thousands" of videos that can be sorted by character or property, and sorted into custom playlists.

"Video is a huge priority for Disney.com," said Paul Yanover, executive vice president and managing director of Disney Online in a prepared statement. "Our commitment to forge new territory in online entertainment continues to be validated by new guest engagement landmarks such as our latest video results."

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