The duo behind the Diet Coke and Mentos geysers that exploded across YouTube last year are hoping to strike viral gold again.
"Sticky Note-Experiment" (embedded) is the latest project from mad scientists slash online video creators Fritz Grobe and Stephen Voltz.
The video, which features Globe and Voltz unspooling hundreds of stacks of brightly colored generic Post-it Notes in different formations, certainly has the makings of another virtual hit: eye-popping entertainment and a catchy soundtrack.
"Sticky Note-Experiment" also has another card up its sleeve: corporate sponsorship. Unlike the Diet Coke and Mentos experiment which wasn't officially affiliated with either company, this video boasts backing from Office Max, Coca-Cola and ABC Family, who ran the ad during the fall premiere of mini-series Samurai Girl. (Oddly enough, office supply company Post-it Notes is not among the video's official sponsors.)
It's a sleek production that demonstrates a successful blend of professionally-backed content and the internet – not unlike Levi's wildly popular back-flipping clip or Bluetooth company Carod's cellphone corn-popping shorts that surfaced on YouTube earlier this year.
So far, the 90-second sticky note short has tallied 93,000 page views – a far cry from the 40-million-plus views the homebrewed Diet Coke fountains garnered – but it's a strong collaboration between internet producers and mainstream media that is likely to be a broader model for future crossovers.
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