Congressional scrutiny in behavioral targeting has yet to claim any victims with regulation, but the bad publicity alone is already causing casualties. Web tracker NebuAd has been bleeding clients since the inquiry began. And now their CEO, Robert Dykes, has jumped ship to join electronic payment firm Verifone.
It's been a bad summer for NebuAd. In early August word emerged that the company had laid off a significant number of employees. Earlier this week, the AP found a number of Internet Service Providers that have suspended their dealings with the company since Congress began poking around the privacy implications of NebuAd's tracking of individual's Web surfing habits.
Many ISPs that had conducted trials with NebuAd ad-serving system have gone running in hopes of steering clear of Congress. In contrast to NebuAd's boasts of getting millions of customers through ISPs last year, the AP was unable to find if any Internet providers continue to do business with the company.
After telling the AP that "We do not have any specific business updates at this point" earlier this week, NebuAd seems to be repositioning itself away from its businesses currently under investigation. The company wrote in a statement:
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