WSJ Hopes to Feed Off BlackBerry Addicts with New App

The Wall Street Journal is making it easier for corporate-types to get their news on the go, with the Tuesday release of its new Mobile Reader application. The application is for BlackBerry only, which makes sense as the device’s major competitor, the iPhone, has yet to figure out a way to infiltrate the business world. […]

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The Wall Street Journal
is making it easier for corporate-types to get their news on the go, with the Tuesday release of its new Mobile Reader application.

The application is for BlackBerry only, which makes sense as the device's major competitor, the iPhone, has yet to figure out a way to infiltrate the business world.

But they are a bit late in the BlackBerry app game, joining the Washington Post with their City Guide application and [CNN](http://cnnmobile.com/cnni_BN/services.do) who have free downloadable software. Others like CNBC, USA Today and even WSJ's sister outlet Fox News only offer icons that are shortcuts to a simple, streamlined layout of their content on a separate mobile site.

WSJ.com is also one of the few news organizations still charging for subscriptions to their online content, but those who sign up for the new mobile service will have limited access to all of their stories for free as well as content from MarketWatch.com, Barrons.com and AllThingsD.com, reports AP. In addition, users can follow stocks, specific keywords, and external RSS feeds.

While all of this free content sounds tempting now, you’ll eventually have to dish out the cash. This might prevent some from investing much of their time in the application beyond the initial launch.

Photo: WSJ.com