Microsoft has been desperately trying to chip away at Google’s dominance in search -- and the ad coin it brings in -- but it looks like its plan to pay searchers isn't having much impact on market share.
In May, Microsoft unveiled its cashback search service, which gives users rebates on purchases that have been made through Live.com.
As TechCrunch’s Erick Schonfeld points out, a small initial boost in Microsoft’s search share in June nearly evaporated by July. According to Comscore, Microsoft had 9.2 percent of the search market in June, up from 8.5 percent in May. But in July, Microsoft was back down to 8.9 percent of the market.
It may be that we are creatures of habit when it comes to search or that Microsoft has not marketed its cashback service well enough to woo prospects. Or, it could be that Google’s product is just better. Either way, Google has held steady with around 61.8% of market share since May.
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