Business

Is Vudu a Dead Man Walking?

Demand video service Vudu recently laid off about 16 percent of their workforce, reports CEPro, but they say this is “just a normal process” for a startup. The layoffs include two marketing managers, and according to Vudu’s national dealer channel manager Mark Donnigan, the staff cuts aren’t a sign of defeat. It is the normal […]

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Demand video service Vudu recently laid off about 16 percent of their workforce, reports CEPro, but they say this is “just a normal process” for a startup.

The layoffs include two marketing managers, and according to Vudu's national dealer channel manager Mark Donnigan, the staff cuts aren’t a sign of defeat.

It is the normal course of business for fast growing startups to align resources to meet market opportunities.

The service has been around since 2004, 2 years before Apple, and they dropped their price down $100 in January, facing competition from Apple TV. Steve Jobs' box comes with the added advantage of iTunes and YouTube accessibility.

Vudu seems to be putting their money on HD to breathe new life into their service.

Donnigan says they are planning on rolling out several new features over the next few weeks at the CEDIA Expo, including increasing their HD library to around 1000 titles, and offering a lifetime warranty on content.

Vudu Debunks Rumors of Demise [CEPro]