It is somehow appropriate that the UNbrella Eco-Brolly sports an English newspaper in the product shot. The pocket-sized tube unfolds and forms a scaffold for the free newspapers found all around Blighty and holds them above your head, protecting you from that other Great British product: Rain.
The thing is, it's not much smaller than a normal umbrella, which is something readily available for only a few pounds anywhere you might find a newspaper. The second problem is that newspaper, while excellent and insulating bedding material for both hamsters and hobos, is far from waterproof. Better is designer Shiu Yuk Yuen's idea to use it with a plastic shopping bag.
Product page [Yanko]
