Kmart, a retail brand associated with a convicted felon and one of Charlie's Aging Angels, is trying to win the hearts and minds of American teens by embracing child labor -- sort of.
The company is running a contest on YouTube which calls for teens -- ages 13 and up -- to upload 30-second to 60-second videos of themselves and friends "demonstrating how Kmart works with their unique back-to-school (BTS) style and personality."
The winner ultimately gets his/her commercial professionally produced, as well as a weekend trip to New York; $1,000 worth of Kmart gift cards; and a Flip Video Ultra.
Kmart is one of a handful of companies who have turned to amateur filmmakers for advertising inspiration. Sprint, for example, recently offered a $10,000 prize for the best video uploaded to YouTube that features a Samsung Instinct phone. The first 1,000 participants made $20 apiece, too.
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