Online mail-order lifer Insound helped break Clap Your Hands Say Yeah, Interpol, Yeah Yeah Yeahs and more. But its latest merch endeavor, debuting today, is widening that musical net, and setting aside some philanthropy for a book star.
As its name implies, Insound 20 signed on The Small Stakes designer Jason Munn to craft graphics for 20 artists, awesome and otherwise, and slap them on shirts, hoodies, and posters. The well-adorned roster includes genre mutants (Calexico, Grizzly Bear, Death Cab for Cutie), ivory ticklers (Black Heart Procession, Spoon), hardy Canadians (Constantines, New Pornographers), the guitar army known as Built to Spill and twelve more willing participants.
Another design is also up for grabs, featuring the names of all bands involved, all profits of which benefit 826 NYC, the nonprofit writing center founded by McSweeney's guru and Heartbreaking Work of Staggering Genius author Dave Eggers. I've seen 826 in action, and it is a cool, conscientious resource for kids who love, or need, to read and write. And rock.
Photo: The Small Stakes
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