They may lack arch support, but Converse shoes have never wanted for tour support, given their traditional popularity among rock musicians.
Nike, which owns Converse, plans to strengthen the branding connection between music and the Converse shoe line in the mind of the shoe-buying public by releasing footwear branded with insignia for The Grateful Dead, Kurt Cobain, The Doors and The Beatles.
Update (6/3): Digital Music News appears to have erroneously reported that there would be a Beatles edition. A Converse spokesman told us "we do not have any plans for Beatles shoes." Converse's press release contains details about various models that will be available.
"We thought long and hard about this," said Doors Music Co.'s Jeff Jampol, "and I gotta say, Converse JackPurcells and rock go hand-in-hand, and have ever since themid-sixties."
No doubt this would have been a huge hit with Kurt Cobain, John Lennon, Jerry Garcia and Jim Morrison, who are, of course, all widely remembered for their love of synergistic marketing, product endorsements and co-branding opportunities.
See Also:
- Kurt Cobain 'Unplugged' Action Figure Feels Wrong
- Can You Identify Kurt Cobain as a Child?
- Grateful Dead To Support for Obama in Webcast Show
Photo: Chaos in June
