This is what we know about Pheltup: It's probably an elaborate inside joke.
The site purports to be a social network for "thought leaders" that "not only tells you WHO is doing WHAT; but also WHY."
The domain was registered yesterday, according to WhoIs. Could a social network spring up overnight? Not likely. But among prolific tweeters, it's a hot topic -- or a contagious prank.
- Chris Alden, of Six Apart, said he was "jonesing" for a PheltUp invite.
- Scott Beale says PheltUp has caused social network exclusion anxiety among social media addicts.
- Jeff "prepop" Tidwell says he "just got off the phone with Kara Swisher about the rapid adoption of PheltUp."
Okay, we get it. So when will the PheltUppers come clean?