YouTube comedian LisaNova is waging an online war against the pageview-hogging, cleavage-heavy thumbnails that have become so popular on YouTube videos. Her not-so-secret weapon: her boobs.
The most-viewed videos list on YouTube is usually dominated by risque, top-heavy shots — typically the easiest way to guarantee views.
In an infomercial spoof (embedded, right), LisaNova rails about competing for views amid the myriad boobalicious YouTube videos, and presents her plan of attack.
The comedienne, who’s known for the campy characters that landed her a short run on MadTV, is fighting to beat the soft-core porn peddlers at their own game by offering free photos of her breasts and short videos of herself in various disguises. She’s put together a scandalous series of downloads: Users can choose from "collabcharacters" that depict LisaNova as a sexy librarian, emo college girl, naughty nurse and more.
It’s a clever self-promotional ploy to pull extra eyes to her site — while virally infiltrating a wide range of videos across YouTube — but how far can a good gimmick stretch?
It’s a funny, meta spin on the system, but LisaNova might be better off just turning the whole idea into a running gag, like gamer web series Athene Wins. The Los Angeles Times recently pointed out that the show packages all its videos with busty images and provocative titles like "Get free sex." The campaign has landed Athene Wins 20 million views since March.
See also:
Underwire 2.0: Jenna Wortham’s Del.icio.us feeds ; The Underwire on Twitter and Facebook.
