America's sluggish economy might force console manufacturers to lower their prices, predicts Activision CEO Bobby Kotick.
With gas and food prices climbing, it's harder for families to justify expensive luxuries like videogame consoles, Kotick told Reuters.
"It is more difficult to go out and buy a $399 console, and I think it's going to put pressure on the console manufacturers to reduce their prices," said Kotick.
Kotick didn't specify whether he was referring only to the Xbox 360 and PlayStation 3, or if he also thought that lower-priced Wii was destined for a price cut. Nintendo President Satoru Iwata recently announced that there would be no Wii price cut this year.
Photo: blueoneiam/Flickr
