It looks like AOL is putting the pedal to the metal after its Third Screen Media acquisition. Today the web portal announced a partnership with NY-based Cellufun to launch a ad-supported mobile gaming portal.
The end result fits well with AOL's mobile aspirations: Cellufun will provide AOL's mobile games channel with its social gaming chops, while the recently acquired Third Screen Media is slated to handle banner advertising for the portal.
For wireless handset users, this means free access to Cellufun's library of social networking infused casual games. Meanwhile, for AOL this serves as an opportunity to flex its muscle in the ad-supported games space -- a space where newcomers like Facebook are quickly building steam.
AOL already has a general advantage by already having Third Screen in its pocket, but the real test will lie in Cellufun's ability to develop the killer apps necessary to rope new users in. After all, mobile advertising may be slated to go through the roof, but AOL will need something worth playing to cash in on that projected payday.
Got some time to kill in the middle of the workday? Be sure to check out Cellufun's catalog and AOL's WAP gaming portal to see what all the fuss is about.
See Also:
