We're hearing whispers that retail review site Yelp is raising $30 million in a third round of funding, at a valuation of a cool $200 million. The latest round is rumored to be lead by DAG Ventures, whose other investments include contact management service Plaxo, social network Friendster, and super-expensive geek scooter manufacturer Segway.
Yelp could not be immediately reached for comment.
Yelp has previously raised two rounds: between $3-8 million from Bessemer Ventures in November of 2005 and $10 million in October of 2006 in a round lead by Benchmark Capital.
Max Levchin is also an investor; Levchin is the founder of Slide and co-founder of PayPal, where Yelp co-founders Jeremy Stoppelman and Russ Simmons (pictured) worked before founding their site.
