All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.
With the Super Bowl fast approaching, the big question lingering on (most) everyone's mind isn't who will win, but rather, what will be this year's must-see rewindable moment, a la Janet Jackson's infamous wardrobe malfunction?
For those dying to capture whatever goodies pop out, but lacking a digital video recorder (like TiVo), there's good news: Video site Hulu recently announced plans to release all the Super Bowl XLII commercials on its blog immediately after the game.
According to a statement made last year by TiVo, the biggest moments in the 2007 Super Bowl had almost nothing to do with football. The most popular bits were the commercials, which will cost an estimated $2.7 million dollars for a 30-second television spot during this year's game.
"Once again, the commercials were the big winner (in 2007), with the top spots drawing more viewership than any of the action on the field," said Todd Juenger, TiVo's vice president and general manager of audience research and measurement.
Though Hulu is still in private beta, Wired is offering a limited number of invitations, available on a first-come, first-served basis. (Anybody can hit Hulu's blog, though, so you won't need to be part of the private beta to see the commercials after the big game.)
Check back at the Underwire on Monday -- we'll be posting about the most popular clips and moments from Sunday's game.
Update: Looks like AOL is also planning to stream Sunday's commercials.
See also:
