If you're still struggling for an argument to justify buying that humongous and dangerously thin TV you crave, Hitachi has some new ammo -- it's good for the environment!
The electronics giant reminds us that thing plasma sets have to run cooler than clunkier models, which means less power consumption. Hitachi, in fact, has 40 engineers assigned to investigating ways to cut power demand for plasma sets.
Thinner TVs are helping to save the planet [Digital World Tokyo]