Adding to yesterday's post about the video featuring instruments made from car parts, Ford confirmed to The Underwire today that the instruments used were not only real - but there's talk of a European tour of the whole orchestra.
The music video, featuring singer Alesha Dixon, and the well-crafted ad for the new Ford Focus campaign, are leaving viewers sceptical about how the instruments - apparently made in four weeks from the parts of a five-door hatchback - could possibly sound so effective. The Ode to a New Ford, by film composer Craig Richey, was recorded with the full Ford Focus Orchestra at
Capital Studios in Los Angeles. Ford said the musicians in the
Alesha Dixon video were using a feedback recording, but still playing on the genuine car-part instruments.
Ford specially commissioned the car door harp, transmission case cello-dulcimer, fender bass, and other instruments (see example,right) from car part music pioneer, Bill Milbrodt and his team in New York. They were assembled in the workshop, then shipped to England for filming. (For a behind-the-scenes spec, see this interview with Bill Milbrodt at the Create Digital Music site.)
There's a microsite featuring the instruments being made (tricky to get to, go to the Flash site, click Media, then Videos, and hit Ode to a New Ford to find the clips). Or simply watch Ford's extended edit of the car ad below.
http://www.youtube.com/watch?v=u-yuY78nLsg
