Sure, external hard drives are, by definition, utilitarian devices. But companies like LaCie are doing their best to inject a little pretension class into these data retaining paper weights by teaming with famous commercial designers. That focus on design was more than apparent the LaCie's Macworld booth on Wednesday. Be it the stackable Lego special by Ora-Ïto or his gold-plated monstrosity, these drives might not inspire compliments, but they will get people's attention.
Photos by Wired's Jon Snyder
