Sacred cellphones!
And if that sounds like a cartoon catchphrase then listen up. Acompany in Milan, Italy, is behind a serious service bringing the saints closer to heart for Roman Catholics on the move. The 21st century holy protection started last month, and it caters for
English-speakers, too.
Log on to www.santiprotettori.com, specify your provider (the list includes Virgin Mobile, natch) and download an image from one of the traditional paper cards carried everywhere by countless Italians. Pay $1.99 and your favorite image will miraculously appear as your cell wallpaper. For around $4 a week, you can choose three saints and a prayer.
The translation from cellulose to cellular is a pretty obvious one. Italy's embraced cell technology from the off. Plus, the super-stylish Italians disdain anything scruffy round the edges - whether that's a creased St.Rita of Cascia (the patron saint of baseball) or a Guardian Angel card worn down in a wallet. Current top download is - Holy Wallpaper! - Padre Pio, made a saint just five years ago - and back in the news this week.
Watch the Italian television ad here.
